After years of teaching in the fitness and dance industry, the creators of Do or Die Fitness’ unique products were struck by the number of people who repeatedly commented about pain while exercising. The most prevalent areas of complaint were wrists, knees, and neck. They began experimenting with their own creative ideas. It became evident that a real problem needed to be solved. After many prototypes, research and input from the fitness community they found the solution. These products are made for everyone who exercises. The goal is to make exercise easy.